An important part of setting up your own business is getting your mission statement down. Some dispute the value of writing a mission statement claiming that it is a waste of time and once written, it is never referred to again so why do it?
Definition: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers – The Business Dictionary
Branding your company is the foundation of your business, once you lay that foundation you can build on it and define your objectives and start your marketing campaign to make your brand known. Not only do you need to develop your brand’s image but its identity as well. The image is the more superficial side to your business whereas your identity tells your client about your business and shows who you are and what your brand represents. This doesn’t mean that one is more important than the other so both must be researched very carefully beforehand.
With modern technology and social networks available at a mere push of a button, contact with others and marketing ones business is easier than ever. What many do not consider is the negative impact certain information may have on our business and/or reputation and how other professionals may perceive us based on what they find out about us on the Internet and by this I am referring to the information we may post on our personal profiles.
Biznessmeet.com is a brand new Social Networking site providing a unique platform for individuals and business-owners to interact with each other to build their business and network in general.
On the site you will be able to share your opinions, discuss current events and showcase your products and services with friends as well as potential clients.
With Freelancers and Administrative Consultants (also referred to by some as Virtual Assistants) on the rise, home offices are becoming more common than ever before. Things have changed though and the typical home office is no longer relegated to a tiny area of your house to tinker around in. For many, it is now a key room in the home where many hours are spent.
For this reason, it is vital for your office space to be functional if you’re going to run a successful business from it so careful planning needs to be done. Prepare a check-list of the equipment and furniture you’ll need. We touched on this briefly in a previous article (see Planning Is Key, Part 8: Calculating the Costs) but equipment aside for a second, think about the following:
